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From Beauty Bar Philippines

A long-time must-have for beauty enthusiasts in the Philippines, Smashbox has been a part of vanity kits and makeup artist arsenals since being founded by the legendary photography studio, Smashbox Studios in 1996. This cruelty-free vegan brand was brought to life in sunny Los Angeles. Here, photographers, makeup artists, and celebrities alike worked together to create an everyday makeup brand. Smashbox primers, foundations, and lipsticks are built to survive the harsh studio environment such as strong lights and long shoots, as well as the day-to-day rigors that professionals on the go face daily.

What is a Smashbox?

SMASHBOX
noun /smaSH-bäks/

1: Slang for a box-style camera introduced in the early 1900s as a way to capture everyday life.

2: A creative, collaborative community of artists, makers and doers.

DAVIS FACTOR

FOUNDER & PHOTOGRAPHER

In 1990, acclaimed photographer Davis Factor and his brother Dean, founded Smashbox Studios to give beauty and creativity a home in L.A.

“I wanted to create a culture. Not just a studio. I didn’t want to exclude anybody. I wanted to plant a seed so people could grow, and that meant everyone was welcome.”

The new studio quickly became a hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down except when the team had to stop for makeup touch ups. In 1996, Davis debuted the now cult-favorite Photo Finish Primer. It made makeup look flawless, feel better and last longer on set and way after the shoot wrapped. Smashbox Cosmetics was born, and a new era began.